Video Guidelines

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Promotional Video

Corporate/3Play-Focused Video

Social Video

Interviews Video

Creative Video

Product Videos

Promotional Video (Checklist and Template)

Preproduction:
  • Set Goal/objective
  • The tone of the videos: For example, should they always be quite serious, or will you use humour?
  • Use of language: What tone of voice reflects you best? How will you refer to people, products and services consistently?
  • Use of colours: These will probably be guided by your existing palette, but a new colour can work well for a new initiative or service.
  • If a script is needed, edit and finalize the script at least (one week in advance of the video shoot.)
  • Finalize location/travel plans (weeks before shoot )
  • Finalize set/setting (weeks before shoot)
  • Finalize cast/person(s) speaking in the video (weeks before shoot)
  • Gather props/materials if needed (Weeks before shoot)
  • Keeping consistency with talent

  • Finalize schedule → when will the shoot take place

    • Determine the day and the time of the video shoot
    • Film B-Roll on same day and if need more schedule time to come back to location to Film B-Roll
Production Set-up:
  • Ensure that gear is working ahead of time
  • Allot ample time to put together the set or to travel to the location of the set
  • Behind the scenes photos
Post-production:
  • Set a timeline to publish behind the scenes photos while completing post-production
  • The video align with all of 3Play’s brand, style, and accessibility guidelines and best practices?
  • Include an Intro and Outro, along with the right graphics
  • Include all vector logos, color codes, and font styles needed

  • Editing

    • What is the style of the video?
    • What is the desired look of the video?
    • Scale of text meets accessibility
    • Pace?
    • Length?
    • Flow?
    • Any music needed?
    • CTA, what will it be?
    • Order Captions/Audio Description
Video Specs and Final Export

  • Platform Distribution (Upload to Wistia, Youtube, Brightcove, Vimeo)

    • Note: Wistia plays best with MP4 files with an h.264 codec, a bitrate between 5,000–10,000 kbps, and a maximum file size of 8 GB.

Corporate/3Play-focused Video (Checklist and Template)

Preproduction:
  • Set Goal/objective
  • If a script is needed, edit and finalize the script (at least one week in advance of the video shoot.)
  • The tone of the videos: For example, should they always be quite serious, or will you use humour?
  • Use of language: What tone of voice reflects you best? How will you refer to people, products and services consistently?
  • Use of colours: These will probably be guided by your existing palette, but a new colour can work well for a new initiative or service.
  • What type of sound do you want and what kind of mood. Determine your key themes and always acquire licensed music.
  • Finalize location/travel plans (weeks before shoot )
  • Finalize set/setting (weeks before shoot)
  • Finalize cast/person(s) speaking in the video (weeks before shoot)
  • Gather props/materials if needed (Weeks before shoot)

  • Finalize schedule → when will the shoot take place/ Add everything to a timeline

    • Determine the day and the time of the video shoot
    • Film B-Roll on same day and if need more schedule time to come back to location to Film B-Roll
Production Set-up:
  • Ensure that gear is working ahead of time
  • Allot ample time to set together the set or to travel to the location of the set
  • Behind the scenes photos
Post-production:
  • Set a timeline to publish behind the scenes photos while completing post-production
  • The video align with all of 3Play’s brand, style, and accessibility guidelines and best practices?
  • Include an Intro and Outro, along with the right graphics
  • Include all vector logos, color codes, and font styles needed

  • Editing

    • What is the style of the video?

    • What is the desired look of the video?

      • Standard Font and Weight
      • Scale of text meets accessibility
      • Common Lower Third Duration and Dissolve Lengths
      • ID Heading w/Subheading
      • Single Line ID
      • Standard Title Alignment Guidelines
      • Full Names, Titles, and Other Situations
    • Pace?
    • Length?
    • Flow?
    • Any music needed?
    • CTA, what will it be?
    • Order Captions/Audio Description
Video Specs and Final Export

  • Platform Distribution (Upload to Wistia, Youtube, Brightcove, Vimeo)

    • Note: Wistia plays best with MP4 files with an h.264 codec, a bitrate between 5,000–10,000 kbps, and a maximum file size of 8 GB.

Social Video (Checklist and Template)

Preproduction:
  • Set Goal/objective
  • If a script is needed, edit and finalize the script at least one week in advance of the video shoot.
  • The tone of the videos: For example, should they always be quite serious, or will you use humour?
  • Use of language: What tone of voice reflects you best? How will you refer to people, products and services consistently?
  • Use of colours: These will probably be guided by your existing palette, but a new colour can work well for a new initiative or service.
  • Finalize location/travel plans (weeks before shoot )
  • Finalize set/setting (weeks before shoot)
  • Finalize cast/person(s) speaking in the video (weeks before shoot)
  • Gather props/materials if needed (Weeks before shoot)

  • Finalize schedule → when will the shoot take place

    • Determine the day and the time of the video shoot
    • Film B-Roll on same day and if need more schedule time to come back to location to Film B-Roll
Production Set-up:
  • Ensure that gear is working ahead of time
  • Allot ample time to put together the set or to travel to the location of the set
  • Behind the scenes photos
Post-production:
  • Set a timeline to publish behind the scenes photos while completing post-production
  • The video align with all of 3Play’s brand, style, and accessibility guidelines and best practices?
  • Include an Intro and Outro, along with the right graphics
  • Include all vector logos, color codes, and font styles needed

  • Editing

    • What is the style of the video?
    • What is the desired look of the video?
    • Scale of text meets accessibility
    • Pace?
    • Length?
    • Flow?
    • Any music needed?
    • CTA, what will it be?
    • Video Specs/Final Export:
    • Upload to Wistia, Youtube, Brightcove
    • Order Captions/Audio Description
Video Specs and Final Export

  • Platform Distribution (Upload to Wistia, Youtube, Brightcove, Vimeo)

    • Twitter

      • Max File Size: 512 MB
      • Aspect Ratio: 1:3 to 3:1
      • Video Orientation: Landscape, portrait, or square
      • Resolution: 32x32 up to 1080x1024
      • Video Length: 5 seconds to 140 seconds

    • Facebook

      • Max File Size: 4 G
      • Aspect Ratio: 9:16 or 16:9
      • Video Orientation: Landscape, portrait, or square
      • Resolution: No maximum resolution (give the best resolution as possible on FB)
      • Video Length: 1 second to 240 minutes

    • Instagram

      • Max File Size: 4 G
      • Aspect Ratio: 1.91:1 or 4:5
      • Video Orientation: Landscape, portrait (aspect ratio 4:5), or square
      • Resolution: No maximum resolution (give the best resolution as possible on FB)
      • Video Length: 3 second to 60 seconds
      • IGTV Only: 9:16 or 16:9 aspect ratio

    • LinkedIn

      • Max File Size: 75 KB to 200 MB
      • Aspect Ratio: 1:2.4 or 2:2.41
      • Video Orientation: Landscape, portrait, or square
      • Resolution: 256x144 to true 4k
      • Video Length: 3 seconds to 10 minutes

    • Other

      • If there’s a repurposed video, reformat to fit each platform correctly.

Interviews for Video (Checklist and Template)

Preproduction:
  • Set Goal/objective
  • The tone of the videos: For example, should they always be quite serious, or will you use humour?
  • Use of language: What tone of voice reflects you best? How will you refer to people, products and services consistently?
  • Use of colours: These will probably be guided by your existing palette, but a new colour can work well for a new initiative or service.
  • If a script is needed, edit and finalize the script at least one week in advance of the video shoot.
  • Finalize location/travel plans (weeks before shoot )
  • Finalize set/setting (weeks before shoot)
  • Finalize cast/person(s) speaking in the video (weeks before shoot)
  • Gather props/materials if needed (Weeks before shoot)

  • Finalize schedule → when will the shoot take place

    • Determine the day and the time of the video shoot
    • Film B-Roll on same day and if need more schedule time to come back to location to Film B-Roll
Production Set-up:
  • Ensure that gear is working ahead of time
  • Allot ample time to put together the set or to travel to the location of the set
  • Behind the scenes photos
Post-production:
  • Set a timeline to publish behind the scenes photos while completing post-production
  • The video align with all of 3Play’s brand, style, and accessibility guidelines and best practices?
  • Include an Intro and Outro, along with the right graphics
  • Include all vector logos, color codes, and font styles needed

  • Editing

    • What is the style of the video?
    • What is the desired look of the video?
    • Scale of text meets accessibility
    • Pace?
    • Length?
    • Flow?
    • Any music needed?
    • CTA, what will it be?
    • Order Captions/Audio Description
Video Specs and Final Export

  • Platform Distribution (Upload to Wistia, Youtube, Brightcove, Vimeo)

    • Max File Size:

      • Wistia plays best with MP4 files with an h.264 codec, a bitrate between 5,000–10,000 kbps, and a maximum file size of 8 GB.
      • YouTube files greater than 20GB. The maximum file size you'll be able to upload to YouTube is 128GB and the maximum duration is 11 hours.
      • Brightcove has tested with uploads as large as 100GB without any issues. When uploading large files, Brightcove recommends setting the Upload Queueing setting to Upload one file at a time.
      • Vimeo basic plan users can upload up to 500MB of video every week, while Plus plan users can upload up to 5GB of video every week (with a 5GB maximum file size limit). There's also the Pro plan for customers who are using Vimeo for commercial purposes; this plan offers unlimited uploading with a 25GB limit per file.
    • Aspect Ratio:16:9 or 9:16
    • Video Orientation: Landscape, portrait, or square
    • Resolution: No maximum resolution (give the best resolution as possible)
    • Video Length: Depends on the content

Creative Video (Checklist and Template)

Preproduction:
  • Set Goal/objective
  • If a script is needed, edit and finalize the script at least one week in advance of the video shoot.
  • The tone of the videos: For example, should they always be quite serious, or will you use humour?
  • Use of language: What tone of voice reflects you best? How will you refer to people, products and services consistently?
  • Use of colours: These will probably be guided by your existing palette, but a new colour can work well for a new initiative or service.
  • Finalize location/travel plans (weeks before shoot )
  • Finalize set/setting (weeks before shoot)
  • Finalize cast/person(s) speaking in the video (weeks before shoot)
  • Gather props/materials if needed (Weeks before shoot)

  • Finalize schedule → when will the shoot take place

    • Determine the day and the time of the video shoot
    • Film B-Roll on same day and if need more schedule time to come back to location to Film B-Roll
Production Set-up:
  • Ensure that gear is working ahead of time
  • Allot ample time to put together the set or to travel to the location of the set
  • Behind the scenes photos
Post-production:
  • The video align with all of 3Play’s brand, style, and accessibility guidelines and best practices?
  • Include an Intro and Outro, along with the right graphics
  • Include all vector logos, color codes, and font styles needed
  • Set a timeline to publish behind the scenes photos while completing post-production

  • Editing

    • What is the style of the video?
    • What is the desired look of the video?
    • Scale of text meets accessibility
    • Pace?
    • Length?
    • Flow?
    • Any music needed?
    • CTA, what will it be?
    • Order Captions/Audio Description
Video Specs and Final Export

  • Platform Distribution (Upload to Wistia, Youtube, Brightcove, Vimeo)

    • Max File Size:

      • Wistia plays best with MP4 files with an h.264 codec, a bitrate between 5,000–10,000 kbps, and a maximum file size of 8 GB.
      • YouTube files greater than 20GB. The maximum file size you'll be able to upload to YouTube is 128GB and the maximum duration is 11 hours.
      • Brightcove has tested with uploads as large as 100GB without any issues. When uploading large files, Brightcove recommends setting the Upload Queueing setting to Upload one file at a time.
      • Vimeo basic plan users can upload up to 500MB of video every week, while Plus plan users can upload up to 5GB of video every week (with a 5GB maximum file size limit). There's also the Pro plan for customers who are using Vimeo for commercial purposes; this plan offers unlimited uploading with a 25GB limit per file.
    • Aspect Ratio:16:9 or 9:16
    • Video Orientation: Landscape, portrait, or square
    • Resolution: No maximum resolution (give the best resolution as possible)
    • Video Length: Depends on the content

Product Video (Checklist and Template)

Preproduction (Regular videos):
  • Set Goal/objective
  • If a script is needed, edit and finalize the script at least one week in advance of the video shoot
  • The tone of the videos: For example, should they always be quite serious, or will you use humour?
  • Use of language: What tone of voice reflects you best? How will you refer to people, products and services consistently?
  • Use of colours: These will probably be guided by your existing palette, but a new colour can work well for a new initiative or service.
  • Finalize location/travel plans (weeks before shoot)
  • Finalize set/setting (weeks before shoot)
  • Finalize cast/person(s) speaking in the video (weeks before shoot)
  • Gather props/materials if needed (Weeks before shoot)

  • Finalize schedule → when will the shoot take place

    • Determine the day and the time of the video shoot
    • Film B-Roll on same day and if need more schedule time to come back to location to Film B-Roll
Preproduction (How to/walkthrough Videos)
  • If a script is needed, edit and finalize the script at least one week in advance of the video shoot
  • The tone of the videos: For example, should they always be quite serious, or will you use humour?
  • Use of language: What tone of voice reflects you best? How will you refer to people, products and services consistently?
  • Use of colours: These will probably be guided by your existing palette, but a new colour can work well for a new initiative or service.

  • Complete any screen recordings needed

    • Provide timecodes in the script of when you want screen recordings displayed in the video
  • Finalize set concept (weeks before shoot) ex: green screens
  • Finalize personnel (potential guest for a specific update)

  • Finalize schedule → when will the shoot take place

    • Determine the day and the time of the video shoot
    • Film B-Roll on same day and if need more schedule time to come back to location to Film B-Roll
Production Set-up:
  • Ensure that gear is working ahead of time
  • Screen recordings (if applicable)
  • Allot ample time to put together the set or to travel to the location of the set
  • For product video, consider using a white tablecloth or white table to help show-off the details. (to show laptop with new product updates)
  • Behind the scenes photos
Post-production:
  • The video align with all of 3Play’s brand, style, and accessibility guidelines and best practices?
  • Include an Intro and Outro, along with the right graphics
  • Include all vector logos, color codes, and font styles needed
  • Set a timeline to publish behind the scenes photos while completing post-production

  • Editing

    • What is the style of the video?
    • What is the desired look of the video?
    • Scale of text meets accessibility
    • Pace?
    • Graphics?
    • Length?
    • Flow?
    • Any music needed?
    • CTA, what will it be?
    • Order Captions/Audio Description

  • Re-edits

    • If a section needs to be updated in an existing produced video
    • Highlight time codes of affected section(s) in existing script or video content
    • Provide updated content/material in the form of a new script
    • Revert back to pre-production process and make sure other necessary steps are complete
Video Specs and Final Export

  • Platform Distribution (Upload to Wistia, Youtube, Brightcove, Vimeo)

    • Max File Size:

      • Wistia plays best with MP4 files with an h.264 codec, a bitrate between 5,000–10,000 kbps, and a maximum file size of 8 GB.
    • Platform distribution -“What’s New?” page in account system -Blog (product updates category) -LinkedIn -YouTube -Email -Website page -Appcues