Voice and Tone

Tone

When writing content our voice should always be friendly, relatable, and approachable. It’s best to keep the voice conversational rather than technical so that we can show our human and fun side.

We don’t want our voice to come off too “salesy” in our content. Instead, we should be transparent and honest. Our job is to educate our audience by giving them the necessary information they need to make the most well-informed decision, not sell to them.

While educating our readers, be sure to speak from the point of view of a partner helping them with their process. Focus on being solutions-oriented; show the true value and what services we can offer to help them solve their needs.

While writing, put yourself in our audience’s shoes. Here are some questions to keep in mind:

  • Who is our audience?
  • How can they benefit from our services?
  • What challenges can our content help them solve?

Use Cases & Examples

Blog article: What matters when selecting a closed captioning service? Handles difficult content If a captioning vendor can’t handle the intricacies of your content, is it worth captioning with them? Finding a vendor who can handle difficult content – while upholding a 99% accuracy rate – is especially important for colleges and universities. More advanced subjects like physics, calculus, philosophy, law, and medicine have unique terminology that is critical for student comprehension. To tell if a captioning vendor can handle difficult content, ask them how they hire transcriptionists. Do they hire transcriptionists from different areas of expertise? Do they have a transcriptionist who is familiar with your content? Don’t be afraid to question the vendor. Example questions: How do you handle difficult content? Can I upload a glossary with important terms? How do you select transcriptionists? Can I edit transcripts before publishing my captions?

Accessibility

It's important to keep a consistent tone so that our audience doesn't have a hard time understanding and recognizing us across our different platforms.